Amy Infante

Amy Infante, Plan B Consultant

Amy Infante

Founder/Managing Principal

email: amy.infante@planbconsultants.com
phone: (312) 636-7384
LinkedIn:http://www.linkedin.com/in/amyinfante
twitter: @PlanBConsultInc

Amy Infante founded Plan B Consultants, Inc. in May 2006 after recognizing a void in the hotel and resort industry for customized, hands-on sales and marketing task force management. 

Plan B’s clients benefit from Amy’s in-depth sales, marketing, and revenue management industry experience through partnerships with major hotel brands including InterContinental Hotels, Hilton, Hyatt, Holiday Inn, Hotel Indigo, Marriott, Radisson, Crowne Plaza and Omni – as well as independent and boutique hotels.

With her vast array of hotel brand and market exposure, Amy evolves easily and is able to adapt to any business climate while providing creative solutions for achieving marketing and revenue goals in difficult times. For example, she delivered more than 100 percent of budgeted group sales revenue to a brand-new luxury hotel in San Francisco during one of the city’s slowest economies in the post-9/11 and dotcom bust, and she has been providing this same caliber of return on investment to her clients ever since. With this tenacity and discipline, Amy consistently exceeds expectations for her clients during phases of brand transition, pre-opening, renovation, and rebirth.

A testament to her exceptional work in the industry, Amy is repeatedly sought after by past employers and industry colleagues to provide expertise and direct revenue generation during their own times of transition, change, and challenge. Amy is graduate of the University of Nebraska with a Bachelor of Journalism in Advertising along with a minor in Marketing. She earned a Six Sigma Green Belt certification through Villanova University and Certificate of Revenue Management through Cornell University. Amy was Director of Corporate Travel for 5 IHG-managed hotels in the San Francisco market previous to starting Plan B Consultants.

Setting Proper Expectations

March 2, 2012

I’d like to rant a little bit about setting expectations with others. It is vitally important in any business, and I’ve seen a lot of heartache that could’ve been avoided had the expectation been set properly upfront.  William Shakespeare actually said, “Expectation is the root of all heartache.” Because of the nature of my business [...]

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Hospitality Sales Pipeline Woes

January 19, 2012

The Frustrations Caused By A Stagnant Sales Pipeline & Pokey Sales Cycle…   Do you ever sit at your desk and think to yourself “WHY won’t anyone call me back?” “WHY is it taking so long for them to make a decision?” “WHY am I going through a dry spell and can’t seem to close [...]

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Overcoming Sales Paralysis With Renewed Focus

December 1, 2011
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  Feeling Overwhelmed By Your Lack of a Sales Plan?   I don’t think there is a single sales professional out there that hasn’t at some point in their career felt that awful paralyzing response of being overwhelmed.  If you don’t know what I’m talking about then you are either in denial or I need to hire [...]

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Gratitude From Plan B Consultants, Inc.

November 22, 2011

Recognize…Reflect…Regroup This isn’t one of my typical industry posts.  It’s a topic that I think we can all relate to though, and I felt compelled to share.  If you’re following Plan B on facebook  www.facebook.com/planbconsultantsinc then you’ll see that this month’s posts have all been about gratitude.  We’re hopping on the bandwagon a bit maybe, [...]

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Hospitality Sales – 5 Common Traits Of A Superstar Sales Manager

October 26, 2011

Hotel Sales Superstar Qualifications The other day my husband and I were chatting about hotel sales managers and sales in general. He asked me a really simple yet thought-provoking question. “What does it take to be a superstar in your industry?” This provoked a very long dissertation from me, and had he not been driving [...]

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Hotel Sales Blitzes – “Stick-to-it-ivness” Needed

October 13, 2011

Hotel Sales Blitzes: A business development strategy that will regenerate your sales pipeline   The life cycle of a hotel sales blitz looks kind of like this: Initially many sales professionals and even sales leadership expect the life cycle to look something like this: I wish it were that easy, but unfortunately just because an appointment is [...]

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Lead Generation: The Not-So-Cold Calling Approach

September 22, 2011
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Plan Your Sales Prospecting 4 Tips to turn your “Cold” Calls to “Warm” Calls Is cold calling dead? No! Unless you define cold calling as pulling a list from out of the clear blue sky and just working your way down the line dialing for dollars. There is no reason for that with all the [...]

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Hotel Sales – Reaching Key Decision-Makers

August 23, 2011

A Common-Sense Approach to Reaching the Key Decision-Maker of a Global Sales Account   I’ve touched on The 5 Key Audience Groups for Business Travel Sales, and conducted a little deeper dive into #4 The Local Office Contacts.  In honor of GBTA this week, I think it is only appropriate that we talk about #1 The Key Decision-Maker (in [...]

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Hotel Sales – Backyard Sales Efforts For Corporate Travel

August 5, 2011
Hotel Sales - Overcoming Roadblocks for Business Travel Sales Management

Backyard Sales Efforts A game only the persistent hotel sales manager will win I recently posted something on the 5 Audience Groups For Business Travel Sales.  #4 on the list was The Local Office Liaison (or Feeder Market Contact).  Whenever I mention the local/feeder market offices, it gets a lot of heads-a- nodding and shaking [...]

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Hotel Sales Blitz – Mid Year Offer

July 28, 2011
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